Definition
Actions:
Stakeholder survey, Competitive analysis and current site review, Brand requirements, Full Content Audit, Use case scenarios, Clear goals and KPIs for success measurement, Budget and timeline estimates
Outcome:
Detailed brief for use as a road map / measuring tool for success of the project. Can be updated, refined and redistributed throughout the project.
Design
Actions:
Content Plan, Information Architecture, Wireframe Design, Interface Design & Content Style Guide , Functional Specification, Technical Solution Specification, Detailed Budget, Project Plan
Outcome:
Detailed Design outlining what is to be developed, how it will work and what it will look like. These are used to measure against end deliverables.
Development
Actions:
Production of Templates, CMS development, Database development, Content Design and entry, Training if required, Testing
Outcome:
Project Build. Broken into various deliverables to keep track of development, culminating in handover of the project for acceptance testing.
Deployment
Actions:
Acceptance testing, Refinement and bug fixing if necessary, Soft Launch, Signoff, Launch full site, Project review
Outcome:
A live site. Followed by a site review with recommendations for future enhancements.